Case study · Luxury fragrance
House of Sillage
A luxury email channel rebuilt for reach, revenue and peak-season confidence.
Klaviyo · Nov–Dec 2024 vs Nov–Dec 2025Email & SMS attributed revenue
Attributed share of total revenue
Flow revenue
The situation
Challenge
Deliverability restrictions and underperforming engagement were limiting campaign reach and making email less dependable during important sales periods.
What I saw
Diagnosis
The creative standard was already high. The account needed stronger sender reputation, a better definition of the engaged audience and lifecycle work that could contribute more consistently.
Verified in Klaviyo
Before and after, without the theatre.
The comparison uses the periods shown in the supplied Klaviyo reporting. The source captures are displayed here as evidence, not decoration.
Work undertaken
- 01Gmail reputation recovery
- 02Engagement-based segmentation
- 03Campaign strategy and execution
- 04Brand-aligned copy and creative
- 05Lifecycle flow optimization
- 06Weekly measurement and testing
Selected creative
Commercial rigour, translated into the brand’s visual language.
Commercial impact
Email became a larger, more dependable part of the revenue mix while preserving a consistent luxury customer experience.