Connect Your Ecommerce Store

Here’s the step-by-step guide on how to connect your eCommerce store to a Klaviyo account:

Step 1: Create a Klaviyo Account

  1. Go to Klaviyo’s website: Visit www.klaviyo.com.
  2. Sign up for an account: If you don’t already have an account, click on “Start Free” or “Sign Up” and follow the prompts to create your account.
  3. Verify your email address: After signing up, check your inbox for a verification email and confirm your email address.

Step 2: Log in to Your Klaviyo Account

  1. Once your account is verified, visit www.klaviyo.com and log in using your email address and password.

Step 3: Set Up Your Account Information

  1. After logging in, follow the on-screen instructions to complete your business profile (business name, address, etc.).
  2. Add a sender email address: This is the email address from which your campaigns will be sent. You can use your store’s email or a dedicated marketing email.

Step 4: Install the Klaviyo Integration in Your eCommerce Platform

The process of connecting your eCommerce store will depend on the platform you’re using. Here are the steps for some popular platforms:

Shopify

  1. Access the Shopify App Store: From your Shopify admin panel, go to the Shopify App Store.
  2. Search for Klaviyo: Use the search bar to find the Klaviyo app.
  3. Install the App: Click Add app and follow the instructions to install it.
  4. Connect Your Shopify Store: After installation, the app will prompt you to log in to your Klaviyo account. Once logged in, the integration will automatically sync data from Shopify to Klaviyo, including customer details, purchase history, and more.

WooCommerce (WordPress)

  1. Install the Klaviyo Plugin: In your WordPress dashboard, navigate to Plugins > Add New and search for Klaviyo.
  2. Activate the Plugin: After installation, activate the plugin.
  3. Connect Klaviyo to WooCommerce: Go to Klaviyo > Settings and enter your Klaviyo API key (you can find this in your Klaviyo account under Account > Settings > API Keys).
  4. Sync Your Data: The plugin will automatically start syncing customer and order data between WooCommerce and Klaviyo.

BigCommerce

  1. Go to BigCommerce Control Panel: Log into your BigCommerce account.
  2. Install Klaviyo: In the BigCommerce admin panel, go to Apps and search for Klaviyo.
  3. Install the App: Click on Install and follow the prompts to connect your BigCommerce store to Klaviyo.
  4. Sync Your Store: Once the connection is established, Klaviyo will automatically sync your customer, order, and product data.

Magento

  1. Install the Klaviyo Extension: Visit the Magento Marketplace and search for Klaviyo.
  2. Install the Extension: Click Install and follow the instructions to add it to your Magento store.
  3. Connect to Klaviyo: Once installed, enter your Klaviyo API key in the settings section of the extension to link your Magento store to your Klaviyo account.

Step 5: Configure Klaviyo Lists and Segments

  1. Create Lists: In Klaviyo, navigate to Lists & Segments and click Create List. Create a new list for customers or subscribers, or import lists from your eCommerce platform.
  2. Create Segments: Segments allow you to group contacts based on specific criteria (e.g., first-time buyers, high-spending customers). You can create segments for targeting with personalised campaigns.

Step 6: Set Up Email Templates and Flows

  1. Create Email Templates: Under the Campaigns tab, click Create Campaign and select Email. Choose a template that fits your brand or design your own from scratch.
  2. Create Flows: Flows are automated email sequences triggered by customer actions. For example, you can set up:
    • Abandoned Cart Flows
    • Welcome Series
    • Post-Purchase Follow-Ups
    To create a flow, go to Flows and click Create Flow. Follow the prompts to set up triggers and emails for your flow.

Step 7: Test Your Integration

  1. Test with a Test Order: Place a test order in your eCommerce store to ensure that Klaviyo is properly syncing customer data, order details, and sending emails.
  2. Check the Flow: Ensure that automated emails (like abandoned cart reminders or order confirmations) are triggered.

Final Thoughts:

Once you’ve connected your eCommerce store to Klaviyo, you’re all set to engage with your customers through automated flows, email campaigns, and personalised messaging. Regularly monitor your campaigns and refine your approach to get the best results from your Klaviyo integration.

Feel free to reach out if you need further assistance with any specific steps or have other questions!