As we continue to foray into 2025, the questions still begs ‘Is Email Marketing a Viable Marketing Channel. There are a vast array of marketing options available, ranging from social media marketing to paid ads, one marketing strategy consistently rises to the top — email marketing. Here’s why email marketing is not just an effective…
Make Sure Your Emails Follow These 2025 Trends As email marketing continues to evolve, keep an eye on these emerging trends: Voice-activated technology has surged in popularity with devices like Amazon Echo, Google Nest, and Apple’s Siri becoming household staples. In email marketing, this means optimising content to be accessible and actionable through voice commands….
When it comes to email marketing or transactional communications, one critical factor determines whether your emails land in the inbox or the dreaded spam folder. But what exactly is sender reputation, why does it matter, and how can you improve it? Let’s break it down. What Is Sender Reputation? Sender reputation is a score that…
Timing is everything in email marketing. You could craft the perfect subject line, design an eye-catching layout, and write compelling content—but if you send your email at the wrong time, it may never get the attention it deserves. Understanding the best time to send marketing emails can significantly impact open rates, click-through rates, and conversions….
Crafting an effective email subject line is an essential skill, whether you’re in marketing, customer service, or simply trying to improve your everyday communication. A well-written subject line can make the difference between an email being opened or ignored. Here are some tips to help you create subject lines that capture attention and encourage engagement….
Email marketing continues to be one of the most effective tools for engaging audiences, driving conversions, and building brand loyalty. As 2025 progresses, the landscape is evolving with new trends, technologies, and customer expectations. To ensure your email campaigns remain impactful, here are the top email marketing tips for 2025. 1. Embrace AI-Powered Personalisation Artificial…
Email marketing is a powerful tool for businesses, and one of the most effective strategies within email marketing is the drip campaign. A drip campaign is a series of automated emails sent to subscribers based on specific timelines or actions. These emails “drip” information to recipients over time, helping to nurture leads, engage customers, and…
Understanding Email Marketing: Email marketing is a powerful tool for businesses to connect directly with customers. It involves sending targeted messages to a list of subscribers to promote products, share news, or provide valuable content. Benefits: It’s cost-effective, measurable, and allows for personalized communication. Businesses can see real-time metrics like open rates, click rates, and…
In the world of email marketing, it’s tempting to blast your entire list with every campaign you create. After all, more recipients mean more potential clicks, right? Unfortunately, that’s not quite how it works. Sending emails to your entire list every time can actually be detrimental to your campaign’s success. Here’s why targeting smaller, more…